Five Reasons Social Media is important for SEO

What the heck does social media have to do with SEO? MWI receives this information a lot from current and prospective clients. Social media is a fast expanding marketing channel that many businesses have only begun making use of in the last couple of years, yet it’s very important to leverage – especially if you’re investing funds into SEO. While the advantages of social media may not be immediately obvious, تزويد متابعين تويتر they are crucial for SEO support. Of the many reasons you should think about social media as part of your online strategy, here are 5 reasons it’s important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time now. Whenever people tweet, like or comment on a piece of content, this is called a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines analyze these social signals, and use them as an indicator of quality when ranking content. This allows search engines to decide the content that people are most interested in and also what they consider to be as high-quality. The content you’ve created can be quickly indexed in the event that it’s receiving lots of social interaction.

2.) Link Building

There are no more days of soliciting websites to add links to yours. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way to create quality content that is linked-worthy. But how do you reach websites that are willing to link to your content , if asking them directly is thought to be an “unnatural” link building practice? Social media can help. Social media allows you to present your content in front of relevant audiences that may be attracted to link to it when it’s worthy of linking to. They will also share your content with their friends which increases the power of your content.

3) Content Amplification

It doesn’t matter how good the content you publish, it won’t achieve much success without amplification. Email marketing is great method to boost content but it will only get to those on your marketing list. Social media enables you to expand your reach with your content. If you share your content, your following will also be able to share it with their followers when they are satisfied with the content. These people will then be able to share it with their followers and increase your reach. In return, you earn lots of relevant traffic including inbound links, social signals and brand awareness These are all utilized by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. Co-citations can be created through social media , which can help improve Google’s trust and help with the search engine’s branded searches.

5.) Social Indexing

Search engines have been indexing social media accounts for some time now and this means that they show up in search result pages. This allows your company to appear in search results that include branded searches on more than just your own website. It’s even more effective. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your site to rank higher in search. This was just temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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